Limited Edition Barbie Meals for Kids and Mattel, Inc. Hot Wheels Toys Now Available in Select Locations Worldwide
ZUG, Switzerland, June 09, 2022–(BUSINESS WIRE)–Inclusion and diversity are core values for Burger King and its team members around the world. That’s why Burger King has partnered with Mattel, the world’s leading children’s entertainment company dedicated to supporting diverse, equitable and inclusive communities through purposeful play. At participating restaurants worldwide and in the United States, King Jr. Meals is offering a new collection of various high-end Barbie dolls and classic Hot Wheels vehicles, while supplies last.
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Burger King celebrates inclusion with Barbie® and Hot Wheels® toys in every King Jr. meal. (Graphic: Business Wire)
Today, Barbie is the world’s #1 toy property* and is the most diverse line of dolls on the market, offering fans a variety of skin tones, eye colors, hair textures, body types and fashions to choose from, and Hot Wheels is the leading vehicle franchise, representing and uniting all segments of automotive culture for fans of all ages.
“We are very proud to partner with Mattel to recognize individual expression and celebrate diversity and inclusion. We hope the diverse new collection inspires our guests,” said Sabrina Ferretti, vice president and head of international marketing for Burger King.
Burger King has always valued the differences and authenticity of its customers, which is why you can only have it “Your Way” at Burger King. The toys include twelve Barbie figures featuring a range of body types as well as three different skin tones and multiple fashions. Three classic Hot Wheels cars in different colors are also included.
To learn more about Burger King’s commitments to diversity and inclusion, please visit https://www.bk.com/diversity.
About BURGER KING®:
Founded in 1954, the Burger King® brand is a global chain of hamburger fast food restaurants known for food quality and value because it’s the only place customers can get the iconic flame-grilled. Whopper® sandwich. The Burger King system operates more than 18,600 locations in more than 100 countries. Nearly 100% of Burger King restaurants are owned and operated by independent franchisees, many of which are family businesses that have been in business for decades. To learn more about the Burger King brand, please visit the Burger King brand website at www.bk.com or follow us on Facebook, TwitterInstagram and TikTok.
Mattel is a global toy leader and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, and other popular intellectual properties that we own or license. in partnership with global entertainment companies. Our offerings include film and TV content, games, music and live events. We operate in 35 locations and our products are available in over 150 countries working with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel has proudly been a trusted partner in enabling children to explore the wonders of childhood and reach their full potential.
*Source: The NPD Group/Retail Tracking Service, G12/JAN 2020 – DEC 2021/Total Toys/Projected USD
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