Even Matchbox is going green by 2030

Automakers, cities and governments are all moving towards a future that reduces carbon emissions. For many, 2030 seems to be the magic number, the year when brand lines will be electrified and the ban on the sale of internal combustion engines will come into force. We can now add the Matchbox toymaker to the list.

While Matchbox cars are already powered by emission-free energy, the brand announced this week that it plans to make all cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic by 2030. And while Matchbox is the first to announce their sustainability goals, so are all of parent company Mattel’s brands. That means Hot Wheels, Barbie and Polly Pocket will all follow.

Matchbox unveiled its new plastic-free packaging as part of the announcement. Gone is the traditional plastic blister stuck on a piece of cardboard, a format used for decades. Instead, the car will reside in a small cardboard box, reverting to the formula the brand started with 68 years ago (and where the Matchbox name originated). The paper and wood fiber materials that make up the packaging will be certified by the Forest Stewardship Council.

The cars themselves will also be made from recycled plastic and zinc. The only non-recycled material will be the stainless steel axles which make up approximately 1% of the toy’s materials. Matchbox also encourages the recycling of its toys when they have reached the end of their play life. For example, playsets will be designed so that the electronics are contained in a single, easily removable module to facilitate recycling. electronic waste.

It’s not just toy construction that will be green. Even the topic will be updated to reflect the evolution of the automotive industry. The first toy car to be designed under the sustainability mandate is a Tesla Roadster. Other green machines in the lineup include the Nissan Leaf, BMW i3 and i8, Toyota Prius, Honda Insight and Tesla Model S and Semi. Meanwhile, playsets will include features like charging stations.

“Since the creation of the modern die-cast car nearly 70 years ago, Matchbox has used design and innovation to connect children to the real world around them through play,” said Roberto Stanichi, global head of vehicles at Mattel. “The matchbox is [committed to doing] our role in solving the environmental issues we face today, and empowering the next generation of Matchbox fans to help us move towards a sustainable future.

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