EL SEGUNDO, Calif.–(BUSINESS WIRE)–June 7, 2022–
Mattel, Inc. (NASDAQ: MAT) today announced the expansion of its Mattel PlayBack program to now include Fisher-Price toys. Fisher-Price joins the Barbie, MEGA and Matchbox brands in the toy take-back initiative, which allows families to extend the life of their Mattel toys after they’ve finished playing with them.
The new program is designed to recover and reuse materials from past Mattel toys in future Mattel products, keep materials out of landfills, and support the company’s goal of achieving 100% recycled, recyclable, or bio-based plastic materials in its products and packaging in 2030.
“The Mattel PlayBack program has been enthusiastically received by consumers and has provided tremendous learning specific to the sustainability and teardown of our products, which will aid in the future design of products designed for the circular economy,” said Pamela. Gill-Alabaster, SVP Global Head of Sustainability and Social Impact, Mattel. “We are also exploring new technologies in plastic processing and recycling, with our longer-term goal of using materials collected through Mattel PlayBack in future toy production.”
Launching in the US, Canada, France, Germany and the UK in 2021, the company is celebrating the first anniversary of the Mattel PlayBack program, which will now include non-electronic Fisher-Price toys including Laugh & Learn, Little People, Imaginext brands, and more. The inclusion of the #1 property for infants, toddlers and preschoolers in World 1 extends the benefits of the program to even more consumers than ever before.
“At Fisher-Price, we design toys to be loved, cherished and passed down from generation to generation. The Mattel PlayBack program, aimed at reusing these materials in new products and helping the environment, now offers parents and caregivers the opportunity to give these beloved Fisher-Price toys a new lease of life,” said Chuck Scothon, SVP and GM of Fisher- Infant and Preschool Prize.
To participate in the Mattel PlayBack program, consumers can visit Mattel.com/PlayBack, print a free shipping label, package, and return their oversized Mattel toys to Mattel. Collected toys will be sorted and separated by type of material and treated and recycled responsibly. For materials that cannot be reused as recycled content in new toys, Mattel will recycle those materials into other plastic products or convert them from waste to energy.
The Mattel PlayBack program supports Mattel’s product stewardship and circular design principles, and the expansion of the program adds to a growing list of product launches and corporate initiatives that align with the strategy and Mattel’s ESG goals and supports the company’s goal of contributing to greater diversity. , an equitable, inclusive and sustainable future.
Visit mattel.com to learn more about Mattel’s sustainability goals or visit the Mattel PlayBack website to learn more about the program.
Mattel is a global toy leader and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie ®, Hot Wheels ®, Fisher-Price ®, American Girl ®, Thomas & Friends ®, UNO ®, Masters of the Universe ®, Monster High ® and MEGA ®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and TV content, gaming and digital experiences, music and live events. We operate in 35 locations and our products are available in over 150 countries working with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel has proudly been a trusted partner in empowering children to explore the wonders of childhood and reach their full potential. Visit us online at mattel.com.
1 Source: The NPD Group/Retail Tracking Service/US & G12/JAN 2018-DEC 2021/Infant Toddler & Preschool Supercategory/Projected USD
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220606005991/en/
CONTACT: Press contact
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: OTHER RETAIL FAMILY SPECIALTY CONSUMER ENVIRONMENT PARENTAL CHILDREN’S RETAIL BABY/MATERNITY PACKAGING CHEMICAL/PLASTIC MANUFACTURING
SOURCE: Mattel, Inc.
Copyright BusinessWire 2022.
PUBLISHED: 06/07/2022 02:00 AM/DISC: 06/07/2022 02:02 AM