Fred Rogers Productions Signs Jada Toys as Master Toy Licensee for Donkey Hodie – ToyNews

Award-winning children’s entertainment company Fred Rogers Productions has named Jada Toys Master Toy Licensee for Donkey Hodie, the new puppet series from Fred Rogers Productions and Spiffy Pictures. Licensing Street, recently appointed brand licensing agent, facilitated the partnership.

Hot on the heels of the series premiering in May 2021 on PBS KIDS, the new deal with Jada Toys spans the US, Canada, Europe, Middle East, Africa, Australia and South America. New Zealand. The beginnings of the company Donkey Hodie The toy line is expected to start hitting retail in the spring of 2023.

“We are delighted to be working with Jada Toys and Licensing Street to expand the Donkey Hodie experience far beyond the screen,” said Matt Shiels, Vice President, Business & Legal, Fred Rogers Productions. “Licensing Street’s expertise combined with Jada’s success in the United States and international markets presents an exciting opportunity for this special brand inspired by Mr. Rogers’ neighborhood.”

The first line of Donkey Hodie Toys from Jada Toys will include figures, plush, playsets, vehicles, dolls and doll accessories, electronic learning aids and musical toys.

Within the first 20 days of its premiere in May, Donkey Hodie the content generated 32.6 million streams, the highest number of PBS KIDS series launches in the last five years. On air, the series posted the highest ratings and reach for children ages 2–8 of any PBS KIDS series in its first week.

Donkey Hodie is created by Adam Rudman and David Rudman, co-founders of Spiffy Pictures, and developed by Ellen Doherty, creative director of Fred Rogers Productions. Executive producers are Ellen Doherty, Adam Rudman and David Rudman.