Gucci Cadillac Seville lands on the Hot Wheels game

The limited-edition 1:64 scale replica of the iconic Cadillac “Seville by Gucci” revealed earlier this month for Gucci’s centenary celebration now lands on the new Hot Wheels Unleashed video game.

The joint project between Mattel Creations and Gucci serves as “a paradigmatic expression of late ’70s flair and a testament to the Maison’s avant-garde that was the original car.” In partnership with game developer Milestone, Gucci’s classic car joins a host of unique automobiles, including the DeLorean from Back to the future, the DC Comics Batmobile and real-world supercars in the action-packed arcade racing game Hot Wheels Unleashed.

To commemorate the occasion, nostalgia-infused illustrator H3C and photographers Duane Shoots Toys and Felix Hernandez Dreamphography, who specialize in evocative miniature scenes, were invited to use the Gucci x Hot Wheels Cadillac Seville to express their creativity and showcase the essence of the legendary auto.

Take a look at their retro-themed photos and artwork above.

The Gucci x Hot Wheels Cadillac Seville is expected to arrive in-game in the coming weeks, and the replica model will be available worldwide on the Mattel Creations website and at select Gucci locations worldwide on October 18 at 9 a.m. PT (12 p.m. ET). Hot Wheels Unleashed can be found on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S, Nintendo Switch and PC. Visit Gucci’s dedicated website to find out more about its centenary festivities.

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