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Hot Wheels is finally getting into the keys and partnering with an all-time great to make it happen. You might know him as Birdman, you’ve seen him on Rocket Power, The Simpsons or elsewhere in the media, but Hot Wheels is now collaborating with Tony Hawk and releasing “Hot Wheels Skate”.
Not only do they have a Tony Hawk look and feel, the Hot Wheels Skate line wants to please everyone. Unlike Tech-Decks and other touches, a single deck costs just a few dollars and includes a nice set of skate shoes that act as training wheels.
The complete collection of boards, die-cast cars and sets launching in august with pre-orders today at Walmart. But here’s the scoop, SI Showcase got to chat with Tony Hawk to unbox the Hot Wheels Skate line.
Mattel’s inaugural Hot Wheels Skate line consists of a few different items, but starts with the classic twist. You can choose from a multitude of styles, and once you receive it, you can skate with your fingers because it comes completely pre-assembled. And as a kid who played with Hot Wheels cars for hours, these keys are up to the job and built pretty sturdy. You can also get a pack that includes the fingerboard and mini-sneakers paired with a matching die-cast car or a collection of four boards.
As with other diecast keys and cars – Hot Wheelx or Matchbox, take your pick – you can start with just one or get several at once. And to make the partnership with Tony Hawk a reality, the Hot Wheels team contacted him.
“I was excited because I felt like they had a great creative team and direction,said Hawk. He went on to say that he grew up Hot Wheels as a kid and used to have them do loops and lay down tracks.
Interestingly enough, Hawk explained that it was his “inspiration to make a skateboard loop because I saw it was possible to stick on a wall like that. [It was] before I knew there were roller coasters, and so they’ve always been a big part of my life.”
Safe to say Tony Hawk is excited for the partnership, but also for the chance to work the line, choose between designs, and learn about building the playsets. The line consists of fun models like a truck to tacos (Tony’s favourite) and more conventional models like a quarter pipe, something you’ll find in a real skate park.
The innovation of mini sneakers that can be attached or detached from the board is an interesting twist in fingerboarding. It lets you use your fingertips to get a little more footing and perform some neat tricks on and off a miniature halfpipe. We asked Tony about his favorite ride with a Hot Wheels skateboard, and he said hand plant or invert.
“Because that’s what I literally did in school with my fingers before we knew about miniature skateboards,said Falcon.
So it’s like a real loop moment for him, on fingerboards and skateboards in general. Along with collaborating across the entire Hot Wheels Skate line, Mattel and Hot Wheels will also be donating to Tony Hawk’s “The Skateboard Project” foundation. It’s been around for 20 years, and Tony explained that it “has helped open over 600 skate parks now during that time and many more along the way..”
We are excited about the new Hot Wheel Skate line and see it breaking new ground in the fingerboard and toy space. The first line of Hot Wheels skates will be pre-order at Walmart and will begin shipping in August.
We also leave you this trick. We asked Tony what his favorite tech was, and he said it was his phone, thanks to cameras. You can shoot, capture and edit on one device – rather than using super VHS and only linear editing like Tony did. You will undoubtedly be able to capture excellent images of the Hot Wheels Skate line.
- Hot Wheels Skateboard ($2.99; walmart.com)
- Hot Wheels Collector Series Skate Assortment ($5.88; walmart.com)
- Hot Wheels Roller Skate Assortment ($11.99; walmart.com)
- Hot Wheels Skate Drop-in Roller Skate Assortment ($14.99; walmart.com)
- Hot Wheels Skate Amusement Park Skate Set ($29.99; walmart.com)
Prices are correct and items in stock at time of publication.