Hot Wheels Japanese Rival Tomica Is Selling Diecast Cars At Walmart

Tomica, Asia’s premier die-cast model car brand, is taking on Hot Wheels on its home turf. The 49-year-old company has signed a deal with Walmart to distribute its thumb-sized cars in the United States.

Already present in 130 countries, Tomica competes with Hot Wheels, Matchbox, Majorette, and other die-cast brands for the attention of collectors. Get your hands on shopping online and pay exorbitant shipping costs, or fly to Japan. As of August 2019, you can easily put a Tomica on your shelf by going to your nearest Walmart.

Tomica’s Japanese catalog is huge and includes a long list of models sold only in the local market, including kei cars that are as cute as they are small. The list of cars it initially brings to Walmart is much smaller and largely limited to nameplates available in the United States.

The Nissan GT-R, Subaru BRZ, Suzuki Swift Sport, Mazda CX-5, Toyota Prius and an Isuzu truck carrying a giant order of French fries are the first wave of Tomica cars to hit US shores. The second wave includes the Mitsubishi Outlander, Toyota C-HR, Lexus RC-F, Nissan Note, Subaru Impreza and a Hino truck carrying an oversized Panda.

Autoblog has seen (and owns) some of these Tomica models as they are already available in the Japanese market. They are Hot Wheels size, so 1/64 scale, and they are all as similar to the real thing as possible. Tomica is closer in spirit to Matchbox than Hot Wheels in the sense that it doesn’t peddle wild, custom cars. The details are surprisingly precise and many parts have openings. They feel well made; they are heavier than a comparable Hot Wheels.

Tomica models are starting to move into the toy aisle at Walmart as you read this. They’re priced at $4.99 plus tax, and the first 12 cars will be released as limited-edition models, though the brand couldn’t give us more info on how many it plans to release. to construct. The catalog of Tomica models sold in the United States will grow as the company celebrates its 50th anniversary in 2020.