Hot Wheels® Launches Full-Size Custom Die-Cast Car in NYC

NEW YORK–(BUSINESS WIRE)–Mattel (NASDAQ: MAT) today launched the official Hot Wheels® 1:64 scale diecast of the 2021 Hot Wheels Legends™ Tour winning 1969 Volvo P1800 Gasser, built by Lee Johnstone from the UK. First International Tour winner, Johnstone and his daughter, Victoria Upham, attended the global unveiling ceremony in New York, where their family’s passion project was officially inducted into the Hot Wheels Garage of Legends™, a collection of the most emblematic and famous of the brand. existing drawings both in 1:64e and life-size scale.

A 71-year-old auto mechanic, Johnstone has restored and modified his 1969 Volvo into a true star of the track, which he drives with his wife and three daughters. A winner on and off the track, the P1800 Gasser emerged victorious from a historic international circuit of 25 stages on 5 continents, joining previous champions including the first 2JetZ™, winner in 2018, THE NASH™, winner in 2019, and the Pontiac 1970, winner in 2020.® Firebird™, as the next permanent part of Hot Wheels history.

The announcement was made by Ted Wu, Vice President and Global Head of Vehicle Design at Mattel, at the legendary Classic Car Club Manhattan a week before the start of the fifth annual Hot Wheels Legends Historic Tour presented by Mobil 1. he epic space has been redesigned to feature dozens of examples of how Hot Wheels has influenced culture, from high fashion to NFTs. The 2022 tour kicks off with virtual live streams in New Zealand and Australia on April 14 and 21, respectively, followed by the first North American live event in Miami, Florida on April 30.

“The Legends Tour began in 2018 as a way to celebrate and engage the global automaker community,” Wu said. “Lee Johnstone’s 1969 Volvo P1800 turned out to be a truly impressive Gasser interpretation. who captivated the entire Hot Wheels team. As the first international winner of the Legends Tour, we look forward to sharing his dream with Hot Wheels fans in over 150 countries around the world.

Hot Wheels is an automotive legend, and for generations every automotive enthusiast’s love for cars began with Hot Wheels. Since launching the brand’s Original 16® vehicles in 1968, Hot Wheels has continued to define itself by creating some of the world’s most iconic cars, influencing and being influenced by automotive culture. Beyond the automotive world, Hot Wheels has expanded into pop culture through segments such as gaming, fashion, luxury and film, but always staying true to its automotive cultural heritage. Hot Wheels has established itself as an iconic automotive lifestyle brand and is now also a major player in the global custom car building community.

More than 54 years after Hot Wheels launched its original vehicles, the process of transforming full-size 1:64 scale cars has changed dramatically, while the focus on design continues to be at the fore. foreground. Starting with CAD (computer-aided design) scanning, the Hot Wheels team is able to digitize every aspect of the 1969 Volvo P1800, before additional rounds of 3D modeling and sample printing help designers to determine the final shape of the 1:64 scale vehicle. Once approved, the final design must also undergo a rigorous series of Hot Wheels track testing to ensure it performs as well as it looks.

Anyone with a garage spirit can take part in the Hot Wheels Legends Tour. To enter, go to www.HotWheels.com/Legends.

Upcoming North American tour dates include:

  • April 30: In-person event at Walmart in Miami, Florida
  • May 14: In-person event at Walmart in Houston, TX
  • June 4: In-person event at Walmart in Atlanta, Georgia
  • June 18: In-person event at Walmart in Northwest Arkansas
  • July 9th : In-person event at Walmart in Detroit, Michigan
  • July 16: In-person event at Walmart in Windsor, Canada
  • July 30: In-person event in El Segundo, CA
  • September 10: In-person event at Walmart in Indianapolis, Indiana
  • September 24: In-person event at Walmart in Dallas, TX
  • October 8: In-person event at Walmart in Los Angeles, CA
  • Date to be confirmed: Virtual live broadcast
  • Date to be confirmed: World Semi-Final (Live Stream Only)
  • November: World Grand Final (livestream only)

In collaboration with Mobil 1, Walmart and Dickies, the Legends Tour 2022 will culminate in November with a live-streamed Global Grand Final to crown an historic fifth champion. As in the past, all fan car submissions throughout the Tour will be judged on creativity, authenticity and garage spirit.

To learn more about the Hot Wheels Legends Tour, visit https://hotwheels.mattel.com/explore/en/legends-tour.

About Hot Wheels

As a 54-year-old brand more relevant today than ever, Hot Wheels is the world’s premier vehicle franchise that represents and unites all segments of automotive culture. For decades, Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unprecedented collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the world’s best-selling toy* with more than 8 billion vehicles sold. The brand engages fans of all generations through immersive live events, global competitions, theme park attractions, world-class digital games, consumer products, and film and television content.

About Mattel

Mattel is a global toy leader and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, and other popular intellectual properties that we own or license. in partnership with global entertainment companies. Our offerings include film and TV content, games, music and live events. We operate in 35 locations and our products are available in over 150 countries working with the world’s largest retail and e-commerce companies. Since its founding in 1945, Mattel has proudly been a trusted partner in empowering children to explore the wonders of childhood and reach their full potential.

About Mobil 1

Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 engine oils to meet or exceed some of the toughest industry standards and provide exceptional protection even under extreme driving conditions. Mobil 1 engine oil is designed to help protect critical engine parts, maximize engine performance and extend engine life. For more information, visit us online at www.mobil1.us or follow @Mobil1 on Facebook, Instagram and Twitter.

*Source: The NPD Group/Retail Tracking Service