Hot Wheels Legends Tour returns to Dearborn – Press and Guide

The Detroit metro area has long been known as an area for gearheads, motor eaters and other car enthusiasts.

In 2018, the Hot Wheels brand celebrated its 50th anniversary, and a bunch of life-size replicas of the toy cars were brought to Walmart in Dearborn as part of the Hot Wheels Legends Tour.

The tour returned in 2019 and is now returning for a third go-around, having missed the past two years due to COVID-19 restrictions.

The Dearborn stop is scheduled from 8 a.m. to noon on July 9.

Over the past four years, the competition has exploded and grown internationally to now include event stages in 13 countries across five continents.

“After four years and dozens of events, it’s amazing how the Hot Wheels Legends Tour has grown, both in the United States and abroad,” said Ted Wu, vice president. , Global Head of Vehicle Design, Mattel. “Pivoting largely to virtual events over the past two years, we’ve seen the competition coalesce into a whole new community of global garage builders and Hot Wheels fans. We’re excited to continue that growth in 2022. as we return to our live event roots, this year’s competition is guaranteed to be the best yet, and we can’t wait to see what epic builds emerge during the Tour.

As in previous years, the Hot Wheels Legends Tour consists of regional winners and Mobil 1 fan favorites from each stage who travel to compete in the Semi-Finals and, for the most impressive builds, the Global Grand Finals. . However, this year, Hot Wheels is breaking tradition by offering a regional winner the additional opportunity to have their custom garage creation reimagined into a limited-edition die-cast vehicle.

Photo courtesy of Robert Reiner

A fan takes a picture of one of the life-size Hot Wheels cars. (Tap and guide file photo)

In collaboration with Mobil 1, Walmart and Dickies, the Legends Tour will culminate in November with a live-streamed Global Grand Finale event. The winning build that best exemplifies the judging criteria of creativity, authenticity and garage spirit will be inducted into the Hot Wheels Garage of Legends, joining previous champions including the 2018 winning 2JetZ, the winning 1957 Nash Metropolitan in 2019, the 1970 Pontiac Trans winner in 2020. Am and Volvo P1800 Gasser from 1969, winner in 2021.

“People love to drive and there’s no clearer representation of their dedication than the effort custom car builders put into their rides and the quality products they use,” said Ryan Allen, director of automotive brands and partnerships, North America at ExxonMobil. “Having the opportunity to turn their hobby projects into an iconic Hot Wheels car is incredibly exciting and we can’t wait to see the unique creations on display during the fifth anniversary Hot Wheels Legends Tour.”

Designed in 1968, Hot Wheels has become the world’s best-selling toy* by volume. Evolving from 16 original die-cast vehicles with orange track systems, the Hot Wheels brand continues to thrive, posting its first-ever year of billion dollar sales in 2021, with over 25,000 unique models to date .

To learn more about the Hot Wheels Legends Tour, visit https://hotwheels.mattel.com/explore/en/legends-tour.