Jada Toys’ new platform for exclusive collectibles

The Jada Next Level Batman Exclusive 1989 Batmobile & Batman | Source: Jada Toys

Hollywood has a long history of bringing iconic cars to the screen, from Doc Brown’s DeLorean and Ghostbusters’ Ecto-1 to the Transformers and the Weasley family’s flying Ford Anglia. And Jada Toys has recreated all of these iconic vehicles – and more! – for his Hollywood Rides series of die-cast collectibles. Today, the company offers even more to collectors with a new site called Next Level. Through Next Level, fans can get their hands on exclusive limited-edition vehicles, starting with the Batmobile pictured above. We spoke with Jada Toys CEO Bill Simons about the launch of Next Level, what fans can expect from the platform, and more!

The Pop Insider: What motivated Jada to launch Next Level? Also, how would you describe its purpose and what collectors will find there?

Bill Simons: The name Next Level describes it well in that we take our collectibles to the next level. Collectors will find limited edition offerings in vehicles and pop culture figures. The idea originated at the start of the COVID-19 pandemic when Comic-Con International: San Diego (SDCC) was canceled, and we decided it was time to bring this style execution into a collector direct to the consumer (DTC) format.

PI: Jada has a long history of offering collectible vehicles inspired by pop culture. What makes these Next Level vehicles different from other Jada offerings?

SB: The main difference will be that Next Level products will be premium, with more detail and premium packaging. There will be unique tools specific to Next Level, as well as special deco to the best sellers of all time.

PI: Looking specifically at the 1989 Batmobile and Batman, what sets this version of the Batmobile apart from the others offered by Jada?

SB: It’s the third Black and chrome Batmobile from the series. The first two being the 1966 and animated versions, which were both black chrome and sold at SDCC. This is an example of an all-time bestseller that has been given top-notch decorating and packaging treatment. This is the first product to launch on Next Level, and it was originally slated for SDCC 2020. However, when that was canceled, we wanted to find a way to give our fans the option to add it to their collection and continue the series. .

PI: What can fans expect in the future with Next Level? Are there any additional licensing partners you can share, and will all Next Level products be scale vehicles with minifigures?

SB: So far, we have launched four products on Next Level. In addition to the 1989 Batmobile, we had three 1:18 scale Fast & Furious vehicles with working headlights and taillights, plus a minifigure of the character who drove those cars. These are completely sold out. Next Level’s next offering is a Frankenstein 6-inch action figure from Universal Monsters that comes complete with an operating table. This is my favorite item to come out on Next Level so far, and the packaging is gorgeous. We are currently tooling for the new Batmobile that will be featured in the 2022 movie The Batman. We will be expanding the Black Chrome series to include this model next year.

PI: Is there anything else you would like to add about Next Level or Jada Toys in general?

SB: We have some very exciting launches planned for the second half of next year. Jada joined the Simba-Dickie Group in 2018 which gave us access to some amazing product lines. We are currently working on three projects which will be a collaboration with our brand Hollywood Rides and the famous German die-casting company Schuco. It will be brand new tooling and will bring a level of detail and precision to Hollywood Rides never seen before.


To purchase this Batmobile or to register as a Jada Insider, visit the Next Level website. Fans can also follow Jada on Facebook and instagram.