Jada Toys signs deal with Fred Rogers Productions for Donkey Hodie Toys • The Toy Book

Donkey Hodie | Source: Fred Rogers Productions

Jada Toys continues to expand beyond die casting and R/C.

Following the launch of her B-Kind dolls, her direct-to-consumer Next level platform, and a range of Universal Monster Figures this fall, the company signed an agreement with Fred Rogers Productions create a range of toys inspired by the PBS Kids series, Donkey Hodie. Licensing Street brokered the deal as the newly appointed licensing agent for the Donkey Hodie brand.

Under the new agreement, Jada Toys will serve as the master toy licensee and will develop action figures, plush toys, playsets, vehicles, dolls and doll accessories, electronic learning aids and musical toys based on the puppet-based series inspired by Mr. Rogers’ neighborhood.

“We are honored to be a part of the Fred Rogers legacy and thrilled to base our toys on this delightful new property that introduces children to wonderful and treasured themes of resilience and optimism through upbeat songs, dialogues meaningful and exceptional puppets,” said Amy Austin, Vice President, Licensing and Marketing, Jada Toys.

Intended for children from 3 to 5 years old, Donkey Hodie takes place in the whimsical land of Someplace Else. The series follows the titular Donkey Hodie, an enthusiastic and charming go-getter who takes on each day with curiosity, resilience and sincerity, and his pals: Purple Panda, his loyal and empathetic best friend who wears his big heart on his sleeve; Duck Duck, a practical and quick-witted young mallard who likes to figure things out; and Bob Dog, an energetic and eager dog who is always ready to fetch a ball or a boogie to music. Fred Rogers Productions says the series is “designed to empower children to dream big and overcome obstacles in their own lives, to work hard and persevere in the face of failure, to be resourceful and discover that they can solving problems on their own – and giggling along the way.The series was created by Adam Rudman and David Rudman, co-founders of Spiffy Pictures, and developed by Ellen Doherty, creative director at Fred Rogers Productions.

Jada Toys’ first range of Donkey Hodie toys are set to hit the market next year.