Live-action film “Hot Wheels” in preparation by Bad Robot, Mattel, Warner Bros. – Deadline

JJ Abrams’ Bad Robot will produce live-action Hot Wheels film in preparation at Mattel Films and Warner Bros. Pictures, the companies announced today.

Hot Wheels is Mattel’s 54-year-old toy car brand that is billed as the world’s premier vehicle franchise, representing and uniting all segments of automotive culture. The beloved IP-based upcoming feature is described as a high-revving actioner, which will showcase some of the hottest and sleekest cars, monster trucks, and motorcycles in the world.

Hot Wheels is the #1 selling toy in the world, according to The NPD Group/Retail Tracking Service, with over 8 billion vehicles sold. The brand has also proven its influence in automotive and pop culture over the years through collaborations with global leaders in automotive, streetwear, fashion, luxury, entertainment, gaming, sports action and motor sports. Vice President Kevin McKeon and Chief Creative Officer Andrew Scannell will helm the film project for Mattel Films, while Vice President of Production Peter Dodd will serve as Chief Executive Officer of Warner Bros. Pictures. Motion Pictures president Hannah Minghella will oversee Bad Robot, alongside Jon Cohen.

“As a global leader in automotive culture, Hot Wheels has ignited the spirit of challenger in automotive enthusiasts for generations,” said Mattel Films executive producer Robbie Brenner. “Fans of all ages are now ready for the ride of their lives with the incredible talent of JJ Abrams’ Bad Robot joining us alongside Warner Bros. Pictures to turn Hot Wheels’ legendary IP into an exciting story for the big screen.”

Says Dodd: “Growing up, Hot Wheels were more than just cars, they were vehicles for our imaginations. Today at Warner Bros., we’re thrilled to bring that imagination to the big screen with Robbie Brenner and the creative team at Mattel and the ingenious minds of JJ Abrams, Hannah Minghella and the team at Bad Robot.

Minghella added, “Before Hot Wheels became the global name it is today, it was the dream of [Mattel co-founder] Elliot Handler, who invented and built toy cars at home in his Southern California garage. It is this spirit of imagination, passion and risk-taking that we want to capture in this film.

Mattel Films has also partnered with Warner Bros. Pictures on Greta Gerwig’s next film, Barbie, which is in production and slated for a theatrical release in 2023. Margot Robbie stars in the pic written by Gerwig and Noah Baumbach and is producing it under her LuckyChap Entertainment banner. In addition to Hot Wheels and Barbie, Mattel Films development slate includes films based on American Girl, Barney, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, Uno, View Master and Wishbone. The company is also developing a movie titled christmas ballbased on a completely new IP address.

Film projects in development at Bad Robot as part of its deal with Warner Bros. Discovery include Supermanwritten by Ta-Nehisi Coates; Zatana, written by Emerald Fennell; and an animated adaptation of the iconic Dr. Seuss children’s book Oh, the places you will go!, which has Jon Chu attached to direct. Bad Robot is in post-production on Netflix’s female thriller Louwith Allison Janney and Jurnee Smollett, and is working with director Matt Shakman on a new star trek movie for Paramount.