Matchbox toy cars will soon be the inspiration for a movie. According to Variety, a new live-action movie based on the toy cars is being developed by Skydance Media. Matchbox toy cars were created by Jack Odell in 1953. The original toys got their name because the cars could fit in a matchbox.
“For nearly 70 years, Matchbox has had enormous cultural relevance and has inspired generations of children to let their imaginations run wild, combining what they see in the world every day with what they dream of being” , said the executive producer of Mattel Films. Robbie Brenner. “We look forward to working with our incredible partners at Skydance Media to create a story for the big screen that evokes the same imaginative spirit of this beloved Mattel franchise and delights fans of all ages.”
David Coggeshall will write the script for the film. Coggeshall also wrote the screenplay for the upcoming film Orphan: first murderwhich is scheduled for release on August 19. He also co-wrote the screenplay for the upcoming Netflix movie. Deliverywhich will be led by Lee Daniels. Vice President of Mattel Films Elisabeth Basin and creative framework Andrew Scannell will oversee the film. Skydance Media David Elison, Dana Goldberg, Don Grangerand Aimee Rivera will also supervise the film. “We are thrilled to be working with Robbie Brenner and his incredible creative team at Mattel,” said Granger. “Combining Skydance’s unique brand of high-end action-adventure entertainment with the incredible Matchbox brand heritage is a fantastic opportunity. There is a shared experience for everyone who has played with a game Matchbox vehicle, where they create their own inventive action sequence and we’re thrilled to create a global adventure film worthy of such imagination.”
Matchbox cars are one of many toys Mattel is working on adapting for film. A Barbie film based on the popular doll is set to be released on July 21, 2023. The film will star Margot Robbie like Barbie and Ryan Gosling like Ken. “The IP address, the name itself, people immediately have an idea of ’Oh, Margot is playing Barbie, I know what that is’, but our goal is to say ‘Whatever you think, we’ll give you something totally different – the thing you didn’t know you wanted,’ Robbie said of the 2020 film. Barbie has also starred in several animated films, including those in 2001 Barbie in the Nutcracker2010s Barbie in a Mermaid Taleand 2021 Barbie & Chelsea: The Lost Anniversary. Barbie also appeared in Pixar toy story 2 (1999) and Toy Story 3 (2010) voiced by Jodi Benson.
Other toys Mattel is working to adapt into a movie include American Girl Doll, Hot Wheels, and Rock ‘Em Sock ‘Em Robots.
No official release date has been announced for the Matchbox Cars movie. In the meantime, check out this recent Collider interview with Barbie star Ryan Gosling: