Maisto Relaunches Muscle Machines Diecast Brand • The Toy Book

Muscle Machines 2021 | Source: Maisto

A familiar brand from the past returns to the diecast aisle this year: muscle machines.

Maisto relaunches the brand of beefed up and toned muscle cars with a new approach aimed at connecting with a new generation of kids and collectors.

“We’ve raised the brand from the ashes before, but this time we’re doing it differently,” says Maisto, whose parent company, May Cheong Group, bought the brand in 2011 and first relaunched it in 2012. “We stick exclusively to 1:64 scale with new tools right off the bat in every release.”

2021 Muscle Machines Preview | Source: Maisto/The Book of Toys

Muscle Machines was launched in 1999 by Funline and changed hands a few times before joining Maisto’s portfolio. While the focus was initially on American muscle cars, the 2021 relaunch includes European supercars and JDM classics. Series 1 includes the Ford Mustang GT 500, 1955 Chevrolet Cameo pickup, 1966 Dodge Charger, 1987 Buick GNX, 1964 Shelby Cobra, and 1993 Ford Mustang SVT Cobra. Future versions include gas hot rods and vehicles from Ferarri, Lamborghini, Porsche, etc.

Source: Maisto

In addition, Maisto is introducing tray transport sets to the range for the very first time. Transport sets have become increasingly popular in the diecast category in recent years, although availability can be tricky due to assortment packs. According to Maisto, the new Muscle Machines 1:64 scale transport sets will have individual UPCs to allow digital selling of individual styles.

The new Muscle Machines line is expected to be available at major retailers, including Target and Hobby Lobby, in addition to specialty retailers and hobby stores later this year.