Toymaker Mattel has announced an expanded range of carbon-neutral Matchbox vehicles, along with similar eco-friendly products from the Mega Bloks range, with the goal of achieving 100% recycled, recyclable or bio-based plastic materials in all of its products and packaging by 2030.
Alongside a new recycling truck made from 80% bio-based plastic, Matchbox has launched a new pack of twelve die-cast electric vehicles made from recycled zinc. The pack includes model cars such as the Nissan Leaf, BMW i3, Honda e, and LEVC TX taxi, among others.
Last year Mattel, which also owns ride-on toy brands Hot Wheels and Power Wheels, announced the relaunch of Matchbox in the UK and the release of a Matchbox Tesla Roadster, its first die-cast model made from of 99% recycled materials and to be certified carbon neutral.
The launch of the new full-size Tesla Roadster isn’t expected until 2023 at the earliest, likely some time after the release of Tesla’s much-delayed Cybertruck.
Beyond Matchbox’s offerings, Mega Bloks – maker of preschool-level building toys – has unveiled Green Town, the world’s first mass-market toy line to be certified to the global CarbonNeutral standard.
Each game module is made of 56% plant-based materials with a minimum of 26% circular bioplastics, i.e. recycled or recyclable plastics made from bio-based polymers. Carbon neutral certification has been achieved through the purchase of 500 metric tons of carbon offsets from Canadian forests and the packaging is created with 100% FSC certified paper using soy-based inks and varnishes. water based.
The way in which the Green Town line is played also contributes to the teaching of eco-gestures such as sorting waste, the use of electric transport, the protection of bees and the choice of renewable energies such as wind power.
Both Mega and Matchbox are part of Mattel’s toy take-back program, currently running in the US, Canada, France, Germany and the UK, which is designed to recover and reuse materials from old Mattel toys. unwanted.
Other Mattel toy lines set to go green in the coming years include Barbie Loves the Ocean, its first line of dolls made from ocean-related recycled plastic (mostly old fishing nets), and Rock -a-Stack and Baby’s First Blocks from Fisher-Price, both will be made from bio-based plastics.
“At Mattel, we are focused on developing innovative products and packaging that are better for our planet by incorporating more sustainable materials and principles of responsible product stewardship and circular design,” said Pamela Gill-Alabaster, responsible for global corporate sustainability.
“These new products from Mega and Matchbox demonstrate our commitment to our 2030 goal of achieving 100% recycled, recyclable or bio-based plastic materials in all our products and packaging and creating a more sustainable future for the next generation.
Matchbox was founded in Britain in 1953 by Lesney Products and has been under the control of Mattel since 1992.