An action film based on the Matchbox die-cast toy vehicles is in development at Skydance Media and Mattel.
This is the 15th feature film production Mattel has in the works after American Girl, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master, Wishbone, the Christmas ball and Barbie, the latter a Warner Bros title currently filming with Margot Robbie and Ryan Gosling in the iconic roles of Barbie and Ken.
“For nearly 70 years, Matchbox has had enormous cultural relevance and inspired generations of children to unleash their imaginations, combining what they see in the world every day with what they dream their own world to be,” said Mattel executive producer Robbie Brenner. Movies. “We look forward to working with our incredible partners at Skydance Media to create a story for the big screen that evokes the same imaginative spirit of this beloved Mattel franchise and delights fans of all ages.”
“We are thrilled to be working with Robbie Brenner and his incredible creative team at Mattel,” said Don Granger, President, Feature Films, Skydance. “Combining Skydance’s unique brand of high-end action-adventure entertainment with the incredible heritage of the Matchbox brand is a fantastic opportunity. There’s a shared experience for anyone who’s played with a Matchbox vehicle or playset, where they create their own inventive action sequence and we’re excited to create a global adventure film worthy of such imagination. .
The matchbox was invented in 1953 by automotive expert and enthusiast Jack Odell to solve a challenge for his daughter, who was only allowed to take a toy to school if it was small enough to fit in a matchbox. When her daughter’s classmates started asking for a matchbox car, an iconic brand was born. The toy has been known for its high standards of authenticity for nearly seven decades. The company charges that a Matchbox car is sold every second.
For Mattel Films, the Matchbox project will be led by Vice President Elizabeth Bassin and Chief Creative Officer Andrew Scannell. David Ellison, Dana Goldberg, Aimee Rivera and Granger will oversee Skydance Media. The screenplay will be written by three-time Black Lister David Coggeshall, who wrote the next Orphan: first murder for Paramount as well as Lee Daniels’ untitled Netflix possession thriller being filmed in Pittsburgh and drafts of Thundercats for Warner Bros.
Skydance landed its highest-grossing film of all time at the global box office with Top Gun: Maverick who is currently over $1.23 billion and still playing. Coming soon, Skydance has the seventh and eighth installments of Tom Cruise’s Paramount Impossible missionin the same way Phantom and The greatest beer race of all time for Apple TV+ and The old guard 2, heart of stone and a reinvention of spy on kids franchise for Netflix.