Mattel Announces Live Matchbox Movie

Mattel, Inc. and Skydance Media have announced plans to develop a live-action Matchbox movie based on the popular line of die-cast toy vehicles.

Photo courtesy of Mattel

The Matchbox brand was invented in 1953 by automotive expert Jack Odell to solve a challenge for his daughter, who was allowed to bring a toy to school as long as it fit in a matchbox. The little toy created instant demand among her daughter’s classmates, who all wanted a ‘matchbox car’ of their own – and today a Matchbox car is sold every second.

First Matchbox vehicle
Matchbox #1 Diesel Road Roller released in 1953
Photo courtesy of Matchbox Road Museum

“For nearly 70 years, Matchbox has had enormous cultural relevance and inspired generations of children to unleash their imaginations, combining what they see in the world every day with what they dream their own world to be,” said Mattel Films executive producer Robbie Brenner. “We look forward to working with our incredible partners at Skydance Media to create a story for the big screen that evokes the same imaginative spirit of this beloved Mattel franchise and delights fans of all ages.”

The live-action Matchbox film will be directed by Vice President Elizabeth Bassin and Creative Director Andrew Scannell for Mattel Films. David Ellison, Dana Goldberg, Don Granger and Aimee Rivera will oversee the Skydance Media project, which comes off the highly successful “Top Gun: Maverick,” and is currently working on the seventh and eighth installments of “Mission: Impossible.” and a reimagining of the 2001 “Spy Kids” franchise.

“We are thrilled to be working with Robbie Brenner and his incredible creative team at Mattel,” said Skydance Media President for Feature Films Don Granger. “Combining Skydance’s unique brand of high-end action-adventure entertainment with the incredible heritage of the Matchbox brand is a fantastic opportunity. There’s a shared experience for anyone who’s played with a Matchbox vehicle or playset, where they create their own inventive action sequence and we’re excited to create a global adventure film worthy of such imagination. .

In addition to the Matchbox film, Mattel Films’ development slate includes films for American Girl, Hot Wheels, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, and UNO. Her Barbie movie is currently in production.

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