SpaceX is getting into the toy industry.
Mattel on Wednesday announced its partnership with SpaceX on a new line of toys and collectibles inspired by the aerospace company co-founded by Tesla CEO Elon Musk.
The toys will be available in 2023 through Mattel’s Matchbox brand as well as Mattel Creations, the company’s direct-to-consumer platform.
“We pride ourselves on our ability to create products and experiences that honor cultural moments and inspire humanity,” Nick Karamanos, senior vice president of entertainment partnerships at Mattel, said in a statement.
Mattel has created several toys through its various brands, including Hot Wheels and Barbie, to promote space exploration. For example, the toymaker currently offers an astronaut version of its Barbie doll and several Hot Wheels vehicles based on Mars rovers.
In April, Mattel announced it was sending two Barbie dolls into space in partnership with the International Space Station to encourage girls to consider careers in science, technology, engineering and math.
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