EL SEGUNDO, Calif.–(BUSINESS WIRE)–Today marks the start of the Hot Wheels Legends Tour 2022, as fan car registration is officially open. Celebrating its fifth year, this epic global contest offers builders a unique opportunity to see their passion projects immortalized by Hot Wheels in 1:64e ladder. Once selected to be redesigned as a die-cast vehicle, the winning fan submission will be available for sale in over 150 countries worldwide. To enter now, visit www.HotWheels.com/Legends.
Founded in 2018 to celebrate the brand’s 50th anniversarye anniversary, the Hot Wheels Legends Tour began as a series of 15 car shows held at Walmart stores across the United States. Over the past four years, the competition has exploded and grown internationally to now include event stages in 13 countries spanning all 5 continents.
Scheduled for April 14, the initial 2022 tour stop will begin with a virtual livestream in New Zealand, and will be quickly followed by a virtual stop in Australia on April 21 and the first live North American event in Miami, in Florida on April 30.
Upcoming North American tour dates include:
- April 30: In-person event at Walmart in Miami, Florida
- May 14: In-person event at Walmart in Houston, TX
- June 4: In-person event at Walmart in Atlanta, Georgia
- June 18: In-person event at Walmart in Northwest Arkansas
- July 9th : In-person event at Walmart in Detroit, Michigan
- July 16: In-person event at Walmart in Windsor, Canada
- July 30: In-person event in El Segundo, CA
- September 10: In-person event at Walmart in Indianapolis, Indiana
- September 24: In-person event at Walmart in Dallas, TX
- October 8: In-person event at Walmart in Los Angeles, CA
- Date to be confirmed: Virtual live broadcast
- Date to be confirmed: World Semi-Final (Live Stream Only)
- November: World Grand Final (livestream only)
“After four years and dozens of events, it’s amazing how the Hot Wheels Legends Tour has grown, both in the United States and abroad,” said Ted Wu, vice president. , Global Head of Vehicle Design, Mattel. “Pivoting largely to virtual events over the past two years, we’ve seen the competition coalesce into a whole new community of global garage builders and Hot Wheels fans. We’re excited to continue that growth in 2022. as we return to our live event roots, this year’s competition is guaranteed to be the best yet, and we can’t wait to see what epic builds emerge during the Tour.
As in previous years, the Hot Wheels Legends Tour consists of regional winners and Mobil 1 fan favorites from each stage who travel to compete in the Semi-Finals and, for the most impressive builds, the Global Grand Finals. . However, this year, Hot Wheels is breaking tradition by offering a regional winner the additional opportunity to have their custom garage creation reimagined into a limited-edition die-cast vehicle.
In collaboration with Mobil 1, Walmart and Dickies, the Legends Tour will culminate in November with a live-streamed Global Grand Final. The winning build that best exemplifies the judging criteria of creativity, authenticity and garage spirit will be inducted into the Hot Wheels Garage of Legends™, joining previous champions, including the 2018 winner 2JetZ™, the Nash Metropolitan 1957 winner in 2020, the 1970 winner in 2020 Pontiac Trans Am and Volvo P1800 Gasser 1969, winner in 2021.
“People love to drive and there’s no clearer representation of their dedication than the effort custom car builders put into their rides and the quality products they use,” said Ryan Allen, director of automotive brands and partnerships, North America at ExxonMobil. “Having the opportunity to turn their hobby projects into an iconic Hot Wheels car is incredibly exciting and we can’t wait to see the unique creations on display during the fifth anniversary Hot Wheels Legends Tour.”
Designed in 1968, Hot Wheels has become the world’s best-selling toy* by volume. Evolving from 16 original die-cast vehicles with orange track systems, the Hot Wheels brand continues to thrive, posting its first-ever year of billion dollar sales in 2021, with over 25,000 unique models to date .
To learn more about the Hot Wheels Legends Tour, visit https://hotwheels.mattel.com/explore/en/legends-tour.
*Source: The NPD Group/Retail Tracking Service
About Hot Wheels
As a 54-year-old brand more relevant today than ever, Hot Wheels is the world’s premier vehicle franchise that represents and unites all segments of automotive culture. For decades, Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unprecedented collaborations with world leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the world’s best-selling toy with more than 8 billion vehicles sold. The brand engages fans of all generations through immersive live events, global competitions, theme park attractions, world-class digital games, consumer products, and film and television content.
Mattel is a global toy leader and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, and other popular intellectual properties that we own or license. in partnership with global entertainment companies. Our offerings include film and TV content, games, music and live events. We operate in 35 locations and our products are available in over 150 countries working with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel has proudly been a trusted partner in empowering children to explore the wonders of childhood and reach their full potential.
About Mobil 1
Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 engine oils to meet or exceed some of the toughest industry standards and provide exceptional protection even under extreme driving conditions. Mobil 1 engine oil is designed to help protect critical engine parts, maximize engine performance and extend engine life. For more information, visit us online at www.mobil1.us or follow @Mobil1 on Facebook, Instagram and Twitter.
*Source: The NPD Group/Retail Tracking Service