This Incredible Hot Wheels Collectible Is Worth $1 Million

The small car acts as a gateway into the world of car enthusiasts. The Hot Wheels brand is synonymous with the term toy car. Since its inception in 1968, the Mattel-owned brand has released everything from the Fast and Furious and Forza Motorsport brand sports cars, to his very first car, a Custom Camaro. There’s a collector for everything, and Hot Wheels isn’t the weirdest of them all. Living in the eastern United States, Pascal has turned his home office into a sanctuary for his Hot Wheels. With his dog Cockerpoo, the collector organizes and maintains the history of one of the most popular toys in the world.


The collector owns the most expensive Hot Wheels at $150,000.

Which Hot Wheels make up this collection?

According to Truly, formerly known as Barcroft Media, this Hot Wheels collection is worth over $1 million. Worth more than most enthusiasts’ true car collections, owner owns some incredibly special and rare models. This collection belongs to a certain Bruce Pascal. He claims his parents brought him Hot Wheels when he was seven. Since then, he was addicted. Pascal also owns a red Alfa Romeo 4C. The latest true sports car from the Italian brand. The 4C used a carbon fiber monocoque to create an affordable car with the characteristics of a high-end Ferrari. This chassis was powered by a 1.8-liter turbocharged four-cylinder engine. This tells us that he loves toys but is also a car enthusiast.


Pascal claims that his collection contains 3,500 copies. This means that if all of these cars were worth the same, they would cost $285. Well, that’s not the case, because there are probably gearheads with special $1000 Hot Wheels seats on their desks. Some Pascal’s Hot Wheels still have their original packaging while others are open to the elements. Of the many high-value Hot Wheels cars, Pascal owns one of the most expensive ever. Worth $150,000, the pink rear-loading beach bomb was Mattel’s first crack at a VW bus. Mattel designers pulled it all together with the surfboards and a sunroof. What makes it really special is its rarity. One of only two copies in pink.


RELATED: 22 Hot Wheels And Matchbox Cars From Our Childhood Are Worth A Fortune Today

The collector has more models than he can name. Some notable examples include supercharged VW Beetles, an orange Corvette C3, Mustangs, Chargers and a golden Porsche 930 911. Once Hot Wheels established itself as the monolith of toy production, many brands jumped at the chance to have their cars turned into toys. Owning a Hot Wheels before you even know how to drive begins to build a relationship with a brand. It’s preventative marketing.

How does Hot Wheels dominate the collector’s life?


Hot Wheels Office
Really via YouTube

Pascal talks about his time in his old house. Spending a lot of time in his office with his “Hot Wheels hobby”, i.e. playing with his toy cars. This old space that he describes as small and to which he paid little attention. After moving, Pascal approached an architect to design a new space to support his hobby.

The architect’s design moved Pascal’s collection to a more appropriate location. With a blue and orange color scheme, this is definitely a home for Hot Wheels. Running across the ceiling, bright orange stripes reminiscent of a Hot Wheels track keep this space alive. Along the walls where most desks have books or paintings, Pascal’s space has car storage. In storage are 1,100 Redline Hot Wheels on one side and the other 2,000 cars. According to the Online Redline Guide, the Hot Wheels redline comes from the first ten years of the brand, from 1968 to 1977. These cars are given this name, due to the redline along the sidewall of the tire.


RELATED:These Are Some Of The Coolest Hot Wheels Collections

Continuing this theme, along one wall Pascal has a cartoon-style mural that depicts the most fantasy-inspired vehicles in the Hot Wheels lineup. These murals continue throughout the rest of the house. In a living space, Pascal has a painting of a bright orange track with the iconic double mill racing on it, sitting against a green background. This same room has what looks like a pinball table with a Ferrari 312T2 Formula 1 car on the side. Pascal jokes that throughout his house he has more items from the original Hot Wheel production than the Mattel factory.

What does Pascal want to do with this collection?


classic hot wheels
Really via YouTube

Pascal suggests that he would like to create a museum for Hot Wheels. Throughout his house, the collector not only owns the cars themselves, but also historic sketches, parts and even Mattel-branded storage solutions. With a more suitable building, the collector could set up this institution with ease. Its goals include elevating the Hot Wheels hobby to the same level as collecting artwork or full-size cars, as well as maintaining the brand’s history. After all, passion makes the perfect curator, and Pascal has passion to spare.

Pascal says he would like to share this space with other collections. Mainly collectors of Barbies, the other iconic toy of that era. The two have a closer relationship than one might think at first glance. While Elliot Handler founded Hot Wheels, his wife Ruth Handler invented the Barbie doll a decade before in 1958. A true toy business power couple.


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