Tony Hawk teams up with Hot Wheels for a new line of finger skateboard toys

Skateboarding icon Tony Hawk teams up with Hot Wheels to release a new line of skateboards so kids can ride with their fingers instead of their feet.

A “touch” allows children to simulate their favorite tricks using their middle and index fingers via a mini skateboard. The emergence of the Mattel-owned model car company in the keycap market will directly compete with X-Concept’s Tech Deck keycaps which have been manufacturing the products since the 1990s.

The new skate line called “Hot Wheels Skate” is due out in early August. Hawk’s Keys will be sold exclusively at Walmart and will come with playsets, ramps, and skateboard features.

“I’m thrilled to finally introduce this epic new line of fingerboards in collaboration with Hot Wheels,” Hawk said in a statement provided to Fox News Digital. “These products were created for Fingerboarders of all experience levels to master tricks, from doing a kickflip to creating their own cool, never-before-done combinations.”

Fingerboards have been an integral part of the skateboarding community since the 1990s. (Getty Images)

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Hawk first appeared on the skateboarding scene in the 1980s when he started competing professionally at age 14 and is known for pioneering vertical skateboarding. His name is licensed to some top-selling skateboarding video games developed by Activision and remains the sport’s most recognized competitor despite his retirement in 2003.

“We are thrilled to enter the fingerboard category with Hot Wheels Skate,” Ted Wu, vice president of vehicle design, Mattel, told Fox News Digital in a statement. “Our team had a blast applying our Hot Wheels design expertise to a whole new realm of play. Hot Wheels continues to find new ways to bring fans into the brand by igniting their spirit of challenger in innovative ways. .”

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Young Tony Hawk

Tony Hawk is one of the most accomplished and recognized competitors in the history of the sport despite being retired since 2003. (Getty Images)

The product includes a pair of shoes attached to the mini board to make it easier for beginners to master the hobby, while more experienced fingerboarders can choose to keep or remove the shoes. One of the first fingerboard inventors was skateboarder Lance Mountain in the 1970s, using cardboard and pencil erasers.

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Additionally, Hot Wheels will partner with Hawk to create a limited-edition Birdhouse life-size skateboard deck that comes with a matching fingerboard. The company will also donate to Hawk’s non-profit organization, The Skatepark Project, which helps build parks for skaters in impoverished communities.